3-Minute read

Fair question 🫵

Especially when 90% of my industry treats hiring like speed dating – quick introductions, surface-level matches, and zero accountability for what happens after.

Read the 4th edition of “Hiring Files” by Irina Potok, CEO and Founder of Hire Virtuals to learn why a good recruiter is more of a detective than resume matchmaker.

Irina Potok

CEO and Founder

📆 Let Me Show You What Most Recruiters Do

Monday: Client calls. “I need a bookkeeper”

Tuesday: Post generic job description on 12 job boards.

Wednesday: Collect 47 applications. Filter by keywords.

Thursday: Send top 8 resumes to client. “Here are your candidates!”

Friday: Invoice sent when someone gets hired.

Result: Client hires someone who looks good on paper, realizes in week 3 they don’t understand the business, and starts the search again in month 6.

And it is not like approach does not work. Traditional recruitment works for a lot of businesses!

Why it works:

  • ⏱️Fast access to large candidate pools
  • 📇 Professional screening and vetting
  • 📦 Takes hiring workload off your plate
  • ☑️ Good for standard, well-defined roles
  • 🔄 Established process most businesses understand

Where it works best: ONLY when you know exactly what you need, have clear job descriptions, and the role is fairly standard in your industry.

👇 But what is not? What Recruiting Actually Involves 👇

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🕵️♀️ Phase 1: Detective Work (Most Skip This)

Traditional: Take job description at face value. Us: Investigate what you actually need.

Recent example: Client said “I need a virtual assistant.”

After detective work, discovered: Law firm partner spending 12 hours/week organizing medical records at $400/hour rate. That’s $250,000 annual opportunity cost.

Real need: Medical-legal coordinator who understands PI cases, not generic VA.

The difference: Job descriptions lie. Business needs don’t.

🏋️ Phase 2: Psychology Work (The Heavy Lifting)

Here’s what’s invisible: To find 1 perfect candidate, we screen 50+ applications and have deep conversations with at least 5 qualified people.

Candidate 1:Great experience, wrong timezone. Pass.

Candidate 2:Right timezone, too informal for legal environment. Pass.

Candidate 3:Perfect on paper, doesn’t understand confidentiality. Hard pass.

Candidate 4:All qualifications met, wants different hours. Pass.

Candidate 5: Medical-legal background, EST hours, understands attorney-client privilege, perfect communication style. Match.

What we’re really doing: Matching business personalities with individual work styles.

🏗️ Phase 3: Team Building (Where We’re Different)

Traditional end point: “Congratulations, you hired someone!” Our starting point: “Now let’s make sure they succeed long-term.”

Week 1-2:2-week trial period (no payment required)

Week 3-4:Process integration and workflow setup

Month 2-3: Backup training and optimization

Why this matters: We’re building your team infrastructure, not just filling a role.

🧮 The Real Numbers

Our investment per placement: 35-50 hours across all three phases Traditional recruiter investment: 5-8 hours (mostly phase 2)

Success rates:

  • Traditional approach: ~60% long-term success
  • Deep 3-phase approach: 90%+ retention

💡 Why Small Businesses Need Partners, Not Transactions

Large companies have HR departments to handle phases 1 and 3. They can use transactional recruiting.

Small businesses need recruiters who act like internal team members – understanding your business, culture, and long-term needs.

The difference:

  • Transaction: “Here’s someone who matches your requirements”
  • Partnership: “Here’s someone who will solve your business problem and grow with you”

✍️ The Questions That Matter

Phase 1:“What would have to happen for this hire to pay for itself in 30 days?”

Phase 2:“How do you handle pressure?” (to candidates)

Phase 3: “How can we make this person even more valuable?”

Traditional recruiters ask: “Do you have experience with [software]?”

⁉️ Why We Don’t Charge Placement Fees

Traditional model: Get paid when someone gets hired. Result: Optimized for quick placements.

Our model: Get paid monthly, only if VA performs long-term. Result: Optimized for lasting success.

Simple truth: When our success depends on your VA still crushing it in month 6, we do whatever it takes to make that happen.


Bottom line: Small businesses don’t need recruiters who disappear after placement. You need partners invested in long-term success.

That’s what all three phases are actually about.